Rodriguez LLC has extensive knowledge of, and experience with, the legal and business aspects of entertainment, sports, and talent, representing athletes, influencers, talent, independent producers, new media companies, financial institutions, investors, financiers and other institutional and individual entertainment, media and convergence clients around the world in connection with all aspects of the development, production, acquisition and worldwide distribution of motion pictures, television programming, and streaming and other content.
We advise athletes, influencers and creative talent, providing brand management and strategies, and negotiating all forms of talent, collaborations, endorsements, and sponsorship agreements. We work closely with a client’s other professional advisors on all matters.
We assist clients, agents and managers, literary agents, on exploiting and securing licensing and merchandising - as well as advertising, marketing, packaging, and public relations matters. We also advise on rights availability of and secure trademarks, names, designs, slogans, advertising, packaging, and marketing plans, and we file trademark applications and registrations in the U.S. and abroad.
We advise athletes, brands, celebrities, influencers and other talent on exploiting and vetting ancillary revenue and brand opportunities, from licensing programs, appearances, collaborations, sponsorships, and other joint ventures.
We develop and protect copyright, trademark, publicity, and other intellectual property rights, and we review screenplays, film, television, and online content for defamation, infringement, and other risks.
We negotiate options and otherwise secure rights necessary for our clients to move projects forward in all media.
We advise our clients on the optimal business entity for brand-building ventures, achieving tax advantages and other client goals.
We structure motion picture and television financing agreements – including development, production, “negative pick-up,” distribution, and acquisition agreements; and we negotiate territorial pre-sale, private equity, secured transactions, and other forms of financing.
We advise on structure and documentation for private placements to raise financing for individual motion pictures, television projects, live stage productions, and slate financing for film and theatre producers and investors, ancillary branded ventures, and development of athlete and talent brands.