Technology & E-Commerce

RODRIGUEZ LLC actively represents clients on virtually every aspect of operational and legal issues involved with technology and e-commerce-related transactions. We work closely with each client to fully understand the nature of its business in order to anticipate needs and provide the highest quality, proactive service.  
We have extensive experience advising companies in e-commerce and technology matters, including general corporate and commercial matters, private equity and venture capital, infringement, licensing and trademark and copyright issues.  In addition, we frequently negotiate SaaS, vendor, master service agreements, social media, influencer agreements, as well as advise on regulatory matters.  


Corporate Formation and Joint Ventures

We advise emerging brands, entrepreneurs, and investors on business formation strategies and structures.


Corporate Governance

We advise boards of directors and individual executives on corporate governance, risk reduction, liability avoidance, and tax reporting and disclosure requirements.


Corporate Matters

We advise, structure, and form companies, including brand holding companies, handle corporate governance, and securities matters. We also provide strategic advice on and structure and negotiate international cross-border mergers and acquisitions, joint ventures, IPOs, divestitures, franchises, and reorganizations.


Commercial Matters

We advise on all areas of e-commerce and technology, including:

• e-commerce transactions agreements, such as software development, outsourcing, hosting, e-commerce websites development, marketing and alliance agreements

• electronic transactions

• e-commerce site development and advertising

• web page development

• software licensing and hardware acquisition and leasing programs

• multimedia technology production and transfers

• content and online service provider agreements

• click-wrap, web-wrap and link agreements

• OEM distribution controls through licensing and bundling arrangements

• domain name registration, protection and disputes, including cybersquatting

• tax implications of conducting business over the Internet


Finance and Investment Sourcing

We advise clients on all aspects and at all stages of financing their businesses - from angel, seed, and early rounds to venture and later rounds, including strategic ventures as an alternative to traditional financing sources. We counsel borrowers and lenders regarding traditional bank financings, factor financing, and other asset backed and secured transactions.


Intellectual Property

Protect, defend, acquire, register, and license intellectual property rights (including protection of formulations, inventions, and designs). In addition, We advise clients about protecting and exploiting their intellectual property, including digital, interactive, and user-generated content, software, game concepts, databases, copyrights, trademarks, publicity rights, and other rights in all media.


Structure M&A and Other Transactions

We help our clients structure mergers, reorganizations, recapitalizations, acquisitions, divestitures, joint ventures, and other business combinations and arrangements, and our Tax Group advises on the tax considerations of proposed transactions.


License, Use, and Own Content Online

We advise clients on the proper use and ownership of online content.


Media, Event, Sponsorship, Advertising, and Influencer Agreements

We advise, draft, and negotiate, agency, client, barter, master service, subcontractor, promotion, event, influencer, talent, licensing, production, and sales agreements.  In addition, we advise and negotiate event, sponsorship, and advertising agreements. 


License and Acquire Rights

We advise brand holders, agencies, and talent on rights for use in marketing communications, and negotiate acquisition of rights. 


Social Media and Influencers Compliance

We advise and negotiate social media and influencer marketing and branding, as well as advise on  FTC and FCC enforcement of advertising, branding, and marketing campaigns. 


Sweepstakes and Giveaways

We regularly advise on sweepstakes, skill contests, giveaways, coupons, rebates, and other promotions.


Advertising and Marketing Strategies

We advise on  the development of  campaigns, user-generated content, and media content development for marketing.  We also advise on campaigns, including talent agreements, endorsement, lender agreements.


Protect Domain Names and Trademarks

We advise clients regarding selection and registration of domain names, and we help file trademark applications and win domain name disputes.


Regulatory Compliance

We assist clients on compliance with CAN-SPAM, COPPA, CDA , DMCA, Gramm-Leach-Blilley, and other US and international laws.


Privacy & Data Protection

We help companies comply with privacy, data protection, and cybersecurity regulations, including the development and implementation of privacy policies that maintain the confidentiality of personal customer information, and avoid liability for improper transfer or acquisition of customer information.

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