Beauty, Cosmetics & Skincare
We advise leading and well-known beauty, cosmetics, and skincare brands, worldwide. We also represent branding agencies, beauty development firms and manufacturers, distributors, beauty influencers, and private equity and venture capital funds investing in beauty, cosmetics and skincare. We have extensively advised clients throughout all phases of their brand’s life-cycle, from formation to exit events of multi-billion dollar brands.
We advise, structure, and form beauty, cosmetics, and skincare companies, including brand holding companies. We also provide strategic advice on and structure and negotiate international cross-border mergers and acquisitions, joint ventures, IPOs, divestitures, franchises, and reorganizations.
We negotiate, draft, review, and advise on all commercial matters, including vendor agreements, retail (wholesale, shop-in-shops, and retail) agreements, exclusivity agreements, supplier, distribution and manufacturing agreements, licensing, joint ventures, collaborations, advertising, marketing, and endorsement and sponsorship agreements.
We advise, structure and negotiate finance matters, secured and unsecured asset-based and cash-flow lending and factoring, structured finance, and other leveraged strategies.
Structure M&A, Private Equity, & Venture Capital
We have helped negotiate and structure mergers and sales, private equity, and venture capital transactions on behalf of beauty, cosmetics, and skincare brands, companies, and private investors and investment funds.
Compliance & Regulatory Matters
We advise clients on all governmental and industry rules and regulations, including ERSP, FDA, FTC, FCC, GDPR, NAD, Prop 65, consumer affairs, and other state, federal, and international regulatory bodies relating to packaging and labeling. We assist clients with the development of compliance programs to handle internal and external compliance obligations.
We advise and assist in all areas of international trade, including design, manufacture, import/export, and delivery of finished goods. We work with local, state, federal, and international regulatory bodies related to customs, duties (classification, valuation, and origin to ensure the most advantageous customs duties and tariff treatment), F&W, CITES, FCPA, EAR, ITAR, NAFTA and other free trade agreements, TRIPS.
Protect, defend, acquire, register, and license intellectual property rights (including protection of formulations, inventions, and designs). In addition, we have drafted copyright, trade secret, and trademark agreements for use in international marketing arrangements. We have provided our clients with extensive consulting services interpreting license agreements drafted by other attorneys.
Branding, Advertising, Marketing, Social Media
We counsel clients seeking to create marketing campaigns with influencers, talent, sponsorships, and we regularly advise on user generated and other custom content. We also advise on, and defend against regulatory, compliance, and infringement claims.
Ambassador, Endorsement, Influencers, Sponsorships
We advise on advertising campaigns, promotions, loyalty programs, sponsorships, and talent endorsements. We also assist in the development of talent and influencer brand formation and brand management.
Sweepstakes and Giveaways
We advise on digital media and sweepstakes: compliance with social media platform rules and use of customer data for marketing.
Privacy & Data Protection
We help advertising agencies and brands comply with privacy, data protection, and cybersecurity regulations.